About Us
Our expert team combines deep industry knowledge with extensive market experience to craft personalized financial solutions, empowering you to leverage the genuine value of your asset.
Were trusted experts
Working with a dedicated core team based in London with over 20 years experience, and an extended international network of experts, private collectors, galleries and auction houses, we're able to share in-house valuation expertise across a range of specialist areas. From fine art, jewellery and watches, to rare design and fashion pieces, one-of-a-kind collectibles and fine wine and whiskey, we meticulously assess each asset to ensure you receive the maximum value.
We're discreet
We focus solely on your assets, not your financial circumstances. As a private lender, we're able to release funds quickly and efficiently, without affecting your credit rating. Each transaction is conducted with the highest level of integrity, transparency and care, following our core values of excellence and ethical conduct.
We're uncomplicated
Our terms are simple and clear, so you can feel secure and confident throughout the process. We're collaborative and will work closely with you to work out a realistic and sustainable repayment schedule that works for you. We don't make any deductions from the principal loan, so the full loan value agreed is the amount you receive. Plus, we offer the flexibility of repaying the loan at any point throughout the term.
We're a dedicated core team
Our in-house team holds a wide-ranging wealth of experience, allowing us to quickly respond to the most particular of needs. Our directors hold over 65 years of industry experience between them, working for successful lending services, accountancy and property firms. Our core team have worked for the likes of Borro, Sotheby's, Phillips and Bonhams and hold close relationships with a network of art advisors, wealth managers, brokers and private banks.
![](https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-320x.jpg 320w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-640x.jpg 640w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-720x.jpg 720w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-800x.jpg 800w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-960x.jpg 960w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/db765fa04e-1711016122/eldens-about-1-1024x.jpg 1024w)
Our Team
![](https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-320x.jpg 320w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-640x.jpg 640w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-720x.jpg 720w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-800x.jpg 800w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-960x.jpg 960w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/ian-welsh/45008219e6-1710936328/ian-v1-1024x.jpg 1024w)
Ian Welsh
Chief Executive Officer
Prior to founding ELDENS, Ian owned and operated COIN, a leader in luxury asset lending. Having worked for over two decades overseeing loans, private and auctions sales, Ian brings a strong foundation of industry knowledge, expertise and a wealth of contacts to ELDENS.
![](https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-320x.jpg 320w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-640x.jpg 640w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-720x.jpg 720w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-800x.jpg 800w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-960x.jpg 960w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/max-leverett/f11f3b8717-1710937189/max-v1-1024x.jpg 1024w)
Max Leverett
Chairman
Max founded ELDENS after a 30-year career in the financial services industry working within investment banking, credit, derivatives and property finance. Highly adept in structuring funding across specialist asset classes, Max brings an extensive network of professional and private investors to the company.
![](https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-320x.jpg 320w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-640x.jpg 640w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-720x.jpg 720w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-800x.jpg 800w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-960x.jpg 960w, https://dev.10pm.studio/eldens-cms/media/pages/about-us/kara-ruane/bb4b1b6ce2-1710937224/kara-v1-1024x.jpg 1024w)
Kara Ruane
Director
Prior to joining ELDENS, Kara worked for 10 years in asset sales, finance and asset management. Highly experienced in business operations and investor relations, Kara executes the day-to-day management of ELDENS.
+44 020 7665 8307
contact@eldens.co.uk